This book offers you a powerful new strategy and several practical exercises to help you increase sales in today's marketplace. Paul's unique approach addresses this change by putting the sales person; at the foundation of all sales activity. He gives you a strategy that works and 25 steps you can use to increase your productivity in this marketplace. Over the past few years, our markets have experienced rapid transformation: changes driven by financial conditions, macroeconomics, geopolitical change, and technological innovation. Yet our need to generate revenue and profits remains the same. Life goes on. You must still put food on the table, feel passionate about your work, and fulfill your responsibility to produce revenue for your business.
The Market Has Changed - Have you? Was written for people who need to sell something in this tough market place; anyone with a revenue commitment. Especially for the small business owner and the millions of people trying to start a new business. This book was written for you.